How Cost Caps Will Perform At BFCM (And What To Do About It)
The Andrew Faris Podcast
Navigating Customer Acquisition Costs and Offer Testing Strategies
This chapter explores the complexities of offer testing and customer acquisition costs during promotional events, emphasizing the need for careful budget adjustments and tracking of key metrics like average order value. It provides strategies for launching sales early and managing bids effectively to balance costs and maximize results.
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