How Cost Caps Will Perform At BFCM (And What To Do About It)
The Andrew Faris Podcast
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Navigating Advertising Challenges During Peak Sales Events
This chapter explores the use of Expected Click-Through Rate (ECTR) and Expected Conversion Rate (ECVR) in optimizing ad campaigns during peak times like Black Friday. It emphasizes the necessity for media buyers to adapt their bidding strategies in response to rapid changes in conversion rates while leveraging specialized services for better operational effectiveness.
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