8min chapter

The Andrew Faris Podcast cover image

How Cost Caps Will Perform At BFCM (And What To Do About It)

The Andrew Faris Podcast

CHAPTER

Navigating Spending Strategies During Major Sales Events

This chapter explores effective strategies for managing spending and conversion rates during significant sales events like Black Friday and Cyber Monday. It focuses on optimizing budgets and bids based on consumer behavior while ensuring profitability amidst the challenges of fluctuating digital engagement.

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