The Growth Hub Podcast

Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch

Sep 14, 2020

37:42

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Highlights

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Episode notes

How to Execute a Successful Product Launch?

02:56

Product Launches Are as Much About Internal Communications as External

03:12

How Do You Determine Your Audience Segments for a Product Launch?

02:45

Introduction

2min

Seven Steps to Crush Your Next Product Launch

1min

SaaS Product Marketing - What Are Good Goals to Set?

4min

How Do You Determine Your Audience Segments for a Product Launch?

3min

How Should You Position Your New Product Launches?

3min

Product Launches - How to Plan Your Product Launch Activities

3min

Product Launches Are as Much About Internal Communications as External

3min

How to Execute a Successful Product Launch?

3min

Product Launches After Launch Day

2min

10.

What Do You Care About After Launch Day?

3min

11.

How to Integrate Shopify With Privy Email

3min

12.

Product Launch Masterclass - Fast Five Challenge

2min

13.

SaaS Companies You Love and Why?

3min

14.

Fourth Question, Most Important Growth Metric

4min

Dan Murphy is Director of Marketing at Privy and creator of The Product Launch Masterclass, and today we’re talking about the 7 steps to crush your next product launch. Dan knows all about this as he’s launched over 60 products to market throughout his career to date and we cover his product-launch framework including: 1. Strategy 2. Goals 3. Audience & positioning 4. Launch activities 5. Internal marketing 6. Launch day 7. Post-launch activities If you launch products in SaaS, you'll love this episode! Links The Product Launch Masterclass >> http://www.theproductlaunchmasterclass.com/ Privy >> https://www.privy.com/ Ben & Jerry's: The Inside Scoop >> https://www.goodreads.com/book/show/261822.Ben_Jerry_s The 22 Immutable Laws of Marketing >> https://www.goodreads.com/book/show/33449.The_22_Immutable_Laws_of_Marketing --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward