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Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch
The Growth Hub Podcast
How Should You Position Your New Product Launches?
I love talking positioning. I'm really getting into it more now as a product marketer. Once you've fallen in love with writing positioning, it's all you want to do. The NHS framework is focused on three things: name, headline and story. If you focus on those three things first, you're going to be a lot more successful with your launch. And that helps you kind of like tweeting, right? It helps you narrow it down to the most important information.
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