Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch
The Growth Hub Podcast
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Seven Steps to Crush Your Next Product Launch
A product launch isn't just for something that's brand new, right? In fact, we just had a launch at Privy, we relaunched Privy email, we call it Privy email 2.0." A launch is a good opportunity to go and draw attention to whatever it is, whatever strategic goal you have, right? So another good example that I've seen a lot and I've done a lot with the 60 plus launches that I've done is solving churn or retention issues by driving product adoption through a launch.
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