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Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch
The Growth Hub Podcast
How Do You Determine Your Audience Segments for a Product Launch?
How do you decide and understand your audience segments for a new product launch? Yeah. And so audience segments in the audience of a launch is really, really important too. So setting the launch goal is the first step in deciding your audience. Then within that, there's probably different segments that you want to break down and customize the launch based on some of their attributes.
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