4min chapter

The Growth Hub Podcast cover image

Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch

The Growth Hub Podcast

CHAPTER

SaaS Product Marketing - What Are Good Goals to Set?

Product marketers talk a lot about how the role should be more strategic than it is tactical. So for SaaS companies about to launch a new product, how should you go about setting goals and what are good goals to set as a way to measure success? Any specific key metrics that you like to think about or focus on?

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