This Is TASTE

528: The New Taiwanese Pantry with Lisa Cheng Smith

4 snips
Jan 17, 2025
Lisa Cheng Smith, founder of Yun Hai Taiwanese Pantry in Brooklyn, shares her journey of bringing Taiwanese flavors to New York. She discusses her innovative products, like Sue Chili Crisp, and the importance of community support in her business. Lisa also highlights unique Taiwanese ingredients and traditional cooking methods, emphasizing the cultural significance of food. Additionally, they touch on a new cooking show celebrating Taiwanese home cooking and the evolution of Taiwanese cuisine in the U.S., showcasing the rich culinary heritage that connects people.
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INSIGHT

Premium Taiwanese Goods Were Missing Here

  • Lisa noticed the U.S. market offered only conventional Asian brands while Taiwan had distinct premium and artisanal tiers.
  • She saw an opportunity to import premium Taiwanese products to fill that gap.
ANECDOTE

Humble Chili Crisp Launch

  • Lisa started Yunhai by air-shipping Sue Chili Crisp from Taiwan because she was tired of carrying jars in her luggage.
  • She emailed 80 friends to announce the shop and that simple launch grew into the business.
ANECDOTE

Kickstarter Saved Pineapple Farmers

  • When China blocked Taiwanese pineapple exports in 2021, Lisa launched a Kickstarter to buy and preserve fruit from farmers.
  • The campaign raised over $100k and purchased 14 tons of fruit, jump-starting Yunhai's dried fruit line.
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