The Yaag Project

How to build a brand new sub category: Kara Goldin

May 24, 2022

55:03

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Highlights

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I Love Gaikao Asaki, I Love His Podcasts and Podcasts

03:05

Vitamin Water

05:51

Did It Help That You Were the First Product?

03:02

Introduction

2min

ABM Conversations Podcast - Karol Golden

2min

How Did You Become a Category Designer?

4min

The Story Behind Hint Water

5min

Vitamin Water

6min

You Have to Use Preservatives in Your Drinks

2min

How Did You Educate the Market for Type 2 Diabetes?

3min

The Challenge of Bringing a Product Like Hint to the Market

3min

What I Really Love About Your Book Is That It's About Being Humble, You Know?

5min

10.

HubSpot - A Great Platform to Grow Your Business

5min

11.

Five Pointed Questions

2min

12.

Did It Help That You Were the First Product?

3min

13.

I Love Gaikao Asaki, I Love His Podcasts and Podcasts

3min

14.

Are You a Passionate Entrepreneur?

4min

15.

How Do You Name Your Company Hint?

2min

16.

What Could Hint Really Mean?

2min

17.

What Would You Like to Share With Our Audience?

4min

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

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