How to build a brand new sub category: Kara Goldin
The Yaag Project
How Did You Educate the Market for Type 2 Diabetes?
The idea of putting an email on the bottle was brand new 17 years ago. The first day that we were on the shelf at this market, Whole Foods, one man reached out to me and shared his story about type 2 diabetes. "I really started to see that while Hint had actually helped me to get healthier," he says.
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