What Could Hint Really Mean?

I was thinking, did you ever run a campaign wherein you asked people saying, Hey, what could hint actually mean? The best answer gets something. You know, the challenge with consumers is that I think your job is to solve problems for consumers that they don't know they necessarily have. And so when you start asking consumers for like flavors, for example, they'll come up with crazy flavors. But the reality is, is whether or not the majority of people will like it, whether or not it will actually be a viable product.