How to build a brand new sub category: Kara Goldin
The Yaag Project
How Did You Become a Category Designer?
Sally Kohn: For me as a marketer, your story is so inspiring. So tell us a little bit about that journey. Give us some jump cuts of how things move from writing to tech to Hint. She says she always wanted to be a writer, but they wouldn't hire her because I didn't have the experience. Then went on to create an entirely new category with Hint.
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