How to build a brand new sub category: Kara Goldin
The Yaag Project
Five Pointed Questions
"I'm a huge believer that they helped build the category of unsweetened flavored water for me by coming out with competition. All I had to do was focus on staying the best," he said about Coke and Pepsi. "You have to think about focusing on what you can control, not what you can't control."
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