2min chapter

The Yaag Project cover image

How to build a brand new sub category: Kara Goldin

The Yaag Project

CHAPTER

You Have to Use Preservatives in Your Drinks

We created the first water using fruit that didn't use preservatives in it. I'd end up that we were talking about something that everyone accepted as industry standard. You have to use preservatives. And so again, being persistent, being curious, not being afraid to ask questions.

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