SSAC Bet On It: A Conversation on Innovation in the Sports Betting Industry
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Aug 30, 2023 
Join Jonathan Kraft, President of The Kraft Group, Amy Howe, CEO of FanDuel, and Tom Reeg, CEO of Caesars, as they delve into the booming sports betting industry. They discuss how legalization, especially in Massachusetts, is transforming markets and partnerships. Hear about the evolution from taboo gambling to a reputable industry and the critical role of technology in personalizing customer experiences. The panel also tackles the importance of responsible gaming, emerging competition, and innovative strategies that aim to enhance fan engagement.
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Sports Betting: From Taboo to Tool
- Legalized sports betting increases fan engagement and provides valuable data for teams.
- Teams now embrace sports betting for its engagement and data benefits, unlike the past when it was taboo.
FanDuel's Ohio Launch
- FanDuel successfully launched in Ohio, achieving 7% adult penetration in two months.
- This demonstrates the effectiveness of their playbook and partnerships with sports teams.
Prioritizing Quality in Partnerships
- The Kraft Group prioritizes partnering with sports betting companies that have high-quality products.
- They believe that DraftKings and FanDuel lead the market due to understanding the online sports player.