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Jonathan Kraft

President of The Kraft Group, providing insights on the Kraft Group's approach to sports betting legalization and partnerships.

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Aug 30, 2023 • 56min

Bet On It: A Conversation on Innovation in the Sports Betting Industry

Join Jonathan Kraft, President of The Kraft Group, Amy Howe, CEO of FanDuel, and Tom Reeg, CEO of Caesars, as they delve into the booming sports betting industry. They discuss how legalization, especially in Massachusetts, is transforming markets and partnerships. Hear about the evolution from taboo gambling to a reputable industry and the critical role of technology in personalizing customer experiences. The panel also tackles the importance of responsible gaming, emerging competition, and innovative strategies that aim to enhance fan engagement.