Amy Howe

Join Jonathan Kraft, President of The Kraft Group, Amy Howe, CEO of FanDuel, and Tom Reeg, CEO of Caesars, as they delve into the booming sports betting industry. They discuss how legalization, especially in Massachusetts, is transforming markets and partnerships. Hear about the evolution from taboo gambling to a reputable industry and the critical role of technology in personalizing customer experiences. The panel also tackles the importance of responsible gaming, emerging competition, and innovative strategies that aim to enhance fan engagement.

Amy Howe, CEO of FanDuel and former exec at Ticketmaster, shares insights on the booming $40 billion sports gambling industry in the U.S. She highlights the Super Bowl's critical role in FanDuel's strategy and its push for responsible gaming. Howe discusses innovative marketing tactics, including partnerships with sports celebs, and the evolution of mobile sports betting. She also emphasizes the importance of building trust with users and the unique challenges faced by female leaders in the gaming sector.