Masters of Scale Rapid Response: Betting on the Super Bowl, w/FanDuel CEO Amy Howe
Feb 9, 2023
Amy Howe, CEO of FanDuel and former exec at Ticketmaster, shares insights on the booming $40 billion sports gambling industry in the U.S. She highlights the Super Bowl's critical role in FanDuel's strategy and its push for responsible gaming. Howe discusses innovative marketing tactics, including partnerships with sports celebs, and the evolution of mobile sports betting. She also emphasizes the importance of building trust with users and the unique challenges faced by female leaders in the gaming sector.
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Gronk's Kick
- For Super Bowl 2023, FanDuel partnered with Rob Gronkowski for a live field goal kick activation.
- This campaign aimed to create a memorable moment and generate excitement, resulting in over a billion impressions.
Rapid Industry Growth
- The sports betting industry is rapidly expanding, and FanDuel's growth reflects this.
- It's transforming how fans engage with sports by increasing investment and excitement beyond the final outcome.
Super Bowl Anxiety
- During Super Bowl LVI, Amy Howe and other FanDuel executives anxiously watched the game with their risk and trading expert, Connor Farron.
- Farron's reactions to game events indicated whether the outcomes were favorable for FanDuel.