Masters of Scale

Rapid Response: Betting on the Super Bowl, w/FanDuel CEO Amy Howe

Feb 9, 2023

Amy Howe, CEO of FanDuel and former exec at Ticketmaster, shares insights on the booming $40 billion sports gambling industry in the U.S. She highlights the Super Bowl's critical role in FanDuel's strategy and its push for responsible gaming. Howe discusses innovative marketing tactics, including partnerships with sports celebs, and the evolution of mobile sports betting. She also emphasizes the importance of building trust with users and the unique challenges faced by female leaders in the gaming sector.

25:02

Episode guests

Amy Howe

AI Chapters

Episode notes

Intro

2min

Betting on the Future of Sports Gambling

3min

The Super Bowl: A Milestone for Legal Sports Betting

2min

Innovative Marketing and the Rapid Growth of Mobile Sports Betting

3min

The Thrill of Sports Betting Mechanics

9min

Transforming Challenges into Opportunities in Entrepreneurship

2min

Navigating Responsible Gaming in Sports Betting

6min

Leveraging User Engagement in New Markets

5min

Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.

Read a transcript of this episode: https://mastersofscale.com/betting-on-the-super-bowl-amy-howe/

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