Bet On It: A Conversation on Innovation in the Sports Betting Industry
SSAC
Innovating Sports Betting Engagement
This chapter explores the transformative role of technology and data analytics in the sports betting industry, emphasizing the shift towards personalized customer experiences. It highlights the transition from generalized promotions to targeted strategies that enhance customer engagement and profitability. Additionally, the discussion covers the potential of social and immersive betting experiences, as well as the regulatory challenges that accompany these innovations.
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