
Bet On It: A Conversation on Innovation in the Sports Betting Industry
SSAC
Transforming Sports Betting: From Taboo to Transaction
This chapter explores the evolution of sports betting, tracing its journey from a stigmatized practice in the 1990s to a widely accepted industry today. It emphasizes the pivotal role of professional sports teams and innovative strategies in adapting to market changes, including the rise of mobile betting platforms and customer loyalty programs. The discussion highlights the importance of data-driven approaches and strategic partnerships in enhancing customer experiences and engaging audiences across various channels.
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