The Digiday Podcast Why AI is agencies’ frenemy
12 snips
Aug 26, 2025 Michael Bürgi, Senior media buying editor at Digiday, and Seb Joseph, Executive editor of News at Digiday, delve into the complex relationship between AI and advertising agencies. They discuss how generative AI could disrupt client relationships, making agencies either more essential or less reliable. The conversation also touches on the shifting compensation structures and the potential job impacts within the industry as brands navigate their increasing reliance on AI. Expect insights on marketing strategies in this rapidly evolving landscape!
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Musk's Antitrust Gambit Faces Doubts
- XAI's lawsuit alleges Apple and OpenAI conspired to limit competition in app distribution and AI integration.
- The hosts question the case's strength given alternative apps dethroning ChatGPT and Apple's talks with Google.
Retail Media's Growth Faces Scrutiny
- Retail media networks have rapidly grown as retailers seek new revenue amid soft product sales.
- Advertisers now demand proof of return on ad spend as retail media matures and data accumulates.
Publishers Push Usage-Based AI Deals
- Publishers are shifting from lump-sum licensing to usage-based compensation for AI companies.
- Perplexity's Comet Plus shares 80% of subscription revenue with publishers as a model example.
