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Why AI is agencies’ frenemy

The Digiday Podcast

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Navigating App Market Dynamics

This chapter explores the competitive landscape of the app market, focusing on legal disputes and the strategy shifts of tech giants. It highlights the rise of a unique app promoting reduced screen time with interactive features, alongside the changing dynamics in AI platforms and retail media. The discussion raises important questions about the sustainability of recent growth in media revenue for major retailers amidst stagnant product sales.

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