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Why AI is agencies’ frenemy

The Digiday Podcast

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AI's Impact on Advertising Agencies

This chapter examines how the integration of AI affects advertising agencies, including financial challenges and shifts in negotiating power. It discusses the evolving roles of agencies and AI companies in a landscape increasingly focused on operational capabilities and partnerships. The conversation also highlights the consequences for employment, job creation, and the future of entry-level positions within the sector.

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