Michael Bürgi

Senior media buying editor at Digiday. Joined the hosts to discuss the hot topics heading into this year’s TV and streaming advertising upfront market.

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May 6, 2025 • 1h 2min

Big Tech earnings, AI ads, Roku’s FrndlyTV acquisition + what’s in & out in this year’s upfront

Michael Bürgi, Senior Media Buying Editor at Digiday, joins the hosts to dive deep into the dynamics of the TV and streaming advertising upfront market. They dissect the troubling Q2 earnings from giants like Meta and Amazon, exploring how this impacts ad revenue. The episode highlights exciting innovations in AI ads and Roku's strategic acquisition of FrndlyTV, reflecting on its potential to reshape streaming. Lastly, they unpack the evolving programmatic advertising landscape and the pressing challenges in achieving diversity within the ad space.

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