Michael Bürgi

Michael Bürgi, Senior media buying editor at Digiday, and Seb Joseph, Executive editor of News at Digiday, delve into the complex relationship between AI and advertising agencies. They discuss how generative AI could disrupt client relationships, making agencies either more essential or less reliable. The conversation also touches on the shifting compensation structures and the potential job impacts within the industry as brands navigate their increasing reliance on AI. Expect insights on marketing strategies in this rapidly evolving landscape!

Michael Bürgi, Senior Media Buying Editor at Digiday, joins the hosts to dive deep into the dynamics of the TV and streaming advertising upfront market. They dissect the troubling Q2 earnings from giants like Meta and Amazon, exploring how this impacts ad revenue. The episode highlights exciting innovations in AI ads and Roku's strategic acquisition of FrndlyTV, reflecting on its potential to reshape streaming. Lastly, they unpack the evolving programmatic advertising landscape and the pressing challenges in achieving diversity within the ad space.