Seb Joseph

Michael Bürgi, Senior media buying editor at Digiday, and Seb Joseph, Executive editor of News at Digiday, delve into the complex relationship between AI and advertising agencies. They discuss how generative AI could disrupt client relationships, making agencies either more essential or less reliable. The conversation also touches on the shifting compensation structures and the potential job impacts within the industry as brands navigate their increasing reliance on AI. Expect insights on marketing strategies in this rapidly evolving landscape!

Seb Joseph, Executive News Editor at Digiday, and Ronan Shields, Senior Ad Tech Reporter, dive into the turbulent waters facing The Trade Desk. They discuss its competitive challenges against giants like Amazon and Google, revealing how Trade Desk's past dominance is now overshadowed by lost strategic advantages, particularly after the end of Walmart's exclusivity. Investors have reacted strongly to financial misses and the perception of decreased flexibility. The conversation explores Trade Desk’s future, including its potential for acquisitions and strategic pivots.

Seb Joseph, the executive editor of news at Digiday, and Sara Guaglione, a senior media reporter, dive into Meta's ambitious superintelligence vision and discuss Amazon's hefty deal with The New York Times. They explore the ongoing TV upfront negotiations amid a shifting landscape in advertising and the role of AI in media. The duo emphasizes the need for publishers to unite against AI's influence, tackling issues around content control and compensation. Their insights showcase the evolving dynamics between traditional media and tech giants.