Seb Joseph, Executive Editor of News at Digiday, shares his insights on the chaotic landscape expected in 2025. The discussion features topics like the impact of cookie deprecation and AI on advertising, as well as significant mergers, including Omnicom's potential acquisition of IPG. The looming TikTok ban and evolving market dynamics raise questions about transparency and accountability in marketing. Marketers are urged to adapt strategies for a future shaped by these turbulent trends and shifts in consumer expectations.