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Why AI is agencies’ frenemy

The Digiday Podcast

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AI's Impact on Publisher Compensation

This chapter explores the shifting landscape of compensation between publishers and AI companies, highlighting the move towards usage-based pricing models. It introduces Perplexity's subscription model aimed at offering publishers a fair revenue share, while also examining the evolving dynamics between agencies and brands in relation to AI. The discussion includes the implications for job roles, data privacy concerns, and the overall transformation of marketing strategies in the context of AI integration.

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