30 Minutes to President's Club | No-Nonsense Sales The Sales Leader SKO Survival Guide | JD Miller | Ep. 280 (Lead)
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Jan 16, 2025 
JD Miller, a successful Chief Revenue Officer with extensive experience at companies like Kantata, shares vital insights for conducting effective sales kickoffs. He emphasizes the importance of designing engaging name badges to foster interaction. JD also highlights the necessity of a follow-up plan post-SKO to maintain energy and engagement. He discusses managing session energy, suggesting high-energy activities early on, and the value of pre-vetting presenters to enhance the quality of presentations. His strategies aim to ensure a memorable and impactful sales kickoff.
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Yearly Theme
- Choose a yearly SKO theme that encapsulates key learnings and desired behaviors.
- Reinforce the theme throughout the kickoff and the entire year for lasting impact.
Forte Theme
- At Cantata, the theme "Forte" encouraged sellers to be bolder.
- Activities like musical instruments at dinner and flamenco dancers reinforced this theme.
Personal Connections
- Make personal connections with sellers to improve team dynamics.
- Use tactics like photo flip books and well-designed name badges to facilitate these connections.
