Planning Effective Sales Kickoffs: Travel, Training, and Recognition

Name Badge Optimization: Design name badges with legible names and role-based color coding. Bonus: add a fun fact to encourage interaction and make glancing at the badge feel natural.
Post-SKO Follow-Up Plan: SKO momentum fades quickly. Implement a follow-up plan within days to sustain energy and carry it into the sales year.
Session Energy Management: Use high-energy sessions earlier when attention is stronger. Save interactive or fun activities for post-lunch when engagement dips.
Pre-Vet Presenters: Plan sessions a month in advance and require presenters to rehearse. Avoid costly, unpolished presentations that waste valuable sales time.

This chapter delves into the complexities of planning successful sales kickoffs, highlighting effective travel and accommodation strategies while balancing budget and team needs. It emphasizes the importance of recognition and training during these events to inspire and motivate the sales team.

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