Maximizing Sales Kickoff Efficiency

Name Badge Optimization: Design name badges with legible names and role-based color coding. Bonus: add a fun fact to encourage interaction and make glancing at the badge feel natural.
Post-SKO Follow-Up Plan: SKO momentum fades quickly. Implement a follow-up plan within days to sustain energy and carry it into the sales year.
Session Energy Management: Use high-energy sessions earlier when attention is stronger. Save interactive or fun activities for post-lunch when engagement dips.
Pre-Vet Presenters: Plan sessions a month in advance and require presenters to rehearse. Avoid costly, unpolished presentations that waste valuable sales time.

This chapter highlights the critical role of effective time management in sales kickoff events to enhance value and reduce expenses. It offers strategies for sales leaders to regularly assess open opportunities and emphasizes the necessity of structured agendas and timely presentations for impactful sessions.

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