Maximizing Sales Kickoff Impact

Name Badge Optimization: Design name badges with legible names and role-based color coding. Bonus: add a fun fact to encourage interaction and make glancing at the badge feel natural.
Post-SKO Follow-Up Plan: SKO momentum fades quickly. Implement a follow-up plan within days to sustain energy and carry it into the sales year.
Session Energy Management: Use high-energy sessions earlier when attention is stronger. Save interactive or fun activities for post-lunch when engagement dips.
Pre-Vet Presenters: Plan sessions a month in advance and require presenters to rehearse. Avoid costly, unpolished presentations that waste valuable sales time.

This chapter discusses the critical strategies for maintaining momentum after a sales kickoff event, emphasizing actionable follow-ups like training and team alignment. It highlights the importance of adapting strategies based on performance data and encourages a collaborative team mindset to enhance the overall impact of the SKO.

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