2% The Podcast

E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon

Sep 7, 2023

56:17

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Quick takeaways

Collaborative commerce can increase average order value, acquire new customers, and create recurring revenue.

During Q4, focus on educational and authentic content to engage and retain customers.

Simplify paid media strategies and leverage evergreen content to optimize results during the Q4 season.

Deep dives

Collaborative Commerce: Enhancing Revenue Without Inventory Constraints

Collaborative commerce, or cross-store selling, is a strategy that allows brands to partner with other brands and create a marketplace of products. This approach offers several benefits, including the opportunity to increase average order value (AOV), acquire new customers, and create recurring revenue. An example of collaborative commerce is the BlendJet marketplace, where BlendJet has partnered with brands like Tenzo, Oatly, and Soylent to sell their products together. Both the supplier and the retailer benefit from increased brand awareness, customer acquisition, and higher AOV. Collaborative commerce can be a valuable strategy for brands to consider in Q4 and beyond to maximize revenue without the constraints of inventory limitations.

Focusing on Educational Content for Brands

00:58

Building Relationships with Complementary Companies for Cross-Promotion Opportunities

01:20

Thoughts on offers and the need to offer a deal

01:20

Introduction

2min

Introductions, Anxiety about Inventory Planning, and Excitement for Q4

2min

Creating a Compelling Offer in Q4 eCommerce

8min

Perception and Participation in Black Friday and Cyber Monday

16min

Increase Engagement and Sales with Calendar Reminders

3min

QR Codes, Caro Ad, and List Growth Strategies

3min

Pushing Communication Towards SMS

20min

Strategies for Winning the BFCM/Q4 Period in eCommerce

2min

This is the Q4 and BFCM conversation we SHOULD be having to ensure you win big. I'm joined by industry experts Daniel Okon, Dara Denney, Chase Dimond, and Nick Shackelford to give you some important things to think about as we approach peak sales season.

Originally hosted as a LinkedIn dynamic live event, this discussion delves into the heart of Q4. We uncover empowering strategies

Dive deep with this episode as we unpack:

💰Paid Media: Why you should never turn evergreen off, what you should be testing, and more.
👩‍💻 Content & Creative: Dara, Nick and Daniel go deep on what's working + what you should be running
💰Offer Structuring: The whole group discusses ways to optimize for profitability and inventory + discuss what works
📲📧 Email and SMS Marketing: Chase offers tons of gold on list growth and creative stratgeies
🤝 Collaborative Commerce: Why it might just the strategy you to improve AOV and acquire customers more profitably + real world examples from Nick, Daniel, and Chase.

Tune in for a blend of actionable tips and seasoned advice. Whether you're an eCommerce rookie or a seasoned entrepreneur, this episode is your playbook to conquer Q4 and make a ton of money.

Catch the full episode recap and exclusive content over at https://www.getcarro.com/podcast

This episode is brought to you cost-free by Carro, the #1 collaborative commerce platform for DTCs best brands. Get started for free at https://www.getcarro.com/

Connect with our panelists

Nick Shackelford - https://www.linkedin.com/in/nickshackelford/

Chase Dimond - https://www.linkedin.com/in/chasedimond/

Dara Denney - https://www.linkedin.com/in/daradenney/

Daniel Okon - https://www.linkedin.com/in/daniel-okon-47655643/

Connect with Blake Imperl

LinkedIn - https://www.linkedin.com/in/blakeimperl

Resources/Brands Mentioned
Really Good Emails - https://reallygoodemails.com/

Milled - https://milled.com/

Flewd - https://www.flewdstresscare.com/

Activ - https://www.weareactiv.com/

Structured - https://www.structured.agency/