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16min chapter
E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon
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Perception and Participation in Black Friday and Cyber Monday
An exploration of how consumers perceive and participate in the Black Friday and Cyber Monday shopping events, including the strategic planning involved and the cultural significance of these events. The chapter also discusses the popularity of Amazon Prime Day and the growing participation of Europe in these holiday buying seasons.
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Discover
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