This is the Q4 and BFCM conversation we SHOULD be having to ensure you win big. I'm joined by industry experts Daniel Okon, Dara Denney, Chase Dimond, and Nick Shackelford to give you some important things to think about as we approach peak sales season.Originally hosted as a LinkedIn dynamic live event, this discussion delves into the heart of Q4. We uncover empowering strategies Dive deep with this episode as we unpack:💰Paid Media: Why you should never turn evergreen off, what you should be testing, and more.👩‍💻 Content & Creative: Dara, Nick and Daniel go deep on what's working + what you should be running💰Offer Structuring: The whole group discusses ways to optimize for profitability and inventory + discuss what works📲📧 Email and SMS Marketing: Chase offers tons of gold on list growth and creative stratgeies🤝 Collaborative Commerce: Why it might just the strategy you to improve AOV and acquire customers more profitably + real world examples from Nick, Daniel, and Chase.Tune in for a blend of actionable tips and seasoned advice. Whether you're an eCommerce rookie or a seasoned entrepreneur, this episode is your playbook to conquer Q4 and make a ton of money.Catch the full episode recap and exclusive content over at https://www.getcarro.com/podcastThis episode is brought to you cost-free by Carro, the #1 collaborative commerce platform for DTCs best brands. Get started for free at https://www.getcarro.com/Connect with our panelistsNick Shackelford - https://www.linkedin.com/in/nickshackelford/Chase Dimond - https://www.linkedin.com/in/chasedimond/ Dara Denney - https://www.linkedin.com/in/daradenney/ Daniel Okon - https://www.linkedin.com/in/daniel-okon-47655643/Connect with Blake ImperlLinkedIn - https://www.linkedin.com/in/blakeimperlResources/Brands MentionedReally Good Emails - https://reallygoodemails.com/Milled - https://milled.com/Flewd - https://www.flewdstresscare.com/Activ - https://www.weareactiv.com/Structured - https://www.structured.agency/Brez - https://www.drinkbrez.com/

Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? To discover how to create Facebook ads that convert with user-generated content, I interview Dara Denney.Guest: Dara Denney | Show Notes: socialmediaexaminer.com/558Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dara Denney, a performance creative expert who works with direct-to-consumer brands, shares her journey of transitioning from agency work to consulting, launching a successful course, and earning over $50,000. She discusses the mistakes she made along the way and offers insights on creating a business based on sharing expertise. Tune in to learn how Dara diversified her income streams and why she wishes she had started sooner.