The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

845: Diversify Your Income - Part 1: What to Consider Before You Add New Income Streams with Dara Denney

May 7, 2024

Dara Denney, a performance creative expert who works with direct-to-consumer brands, shares her journey of transitioning from agency work to consulting, launching a successful course, and earning over $50,000. She discusses the mistakes she made along the way and offers insights on creating a business based on sharing expertise. Tune in to learn how Dara diversified her income streams and why she wishes she had started sooner.

01:03:24

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Episode guests

Dara Denney

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Episode notes

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Quick takeaways

Diversifying income through digital products offers scalability and time-saving benefits.

Digital products remove bottlenecks by allowing self-paced learning and global accessibility.

Creating digital products provides upfront income potential for reinvestment and business scalability.

Deep dives

The Benefits of Diversifying Income

Diversifying income through digital products, courses, or group coaching offers provides scalability and time-saving benefits. By creating digital products, one can share knowledge with a broader audience and scale their business significantly. Additionally, eliminating the time constraints of individual service offerings allows for a more efficient use of resources and the ability to work with a larger client base.

Introduction

2min

Maximizing Income with Digital Products

5min

Diversifying Income Streams through Digital Products

9min

Finding the Right Audience and Profitable Digital Product Ideas

7min

Journey from Agency Work to Content Creation

8min

Journey of Commitment and Growth in Entrepreneurship

5min

Transitioning from Consulting to Course Creation

23min

Finding Freedom Through Intuition

4min

Exploring Social Media Presence and Sponsorship Opportunities for Digital Products

3min

Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world.

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For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands! She is also a content creator and every week she launches an episode on her YouTube channel where she shares her insights on paid social advertising. She is currently the Director of Performance Creative at Thesis, a conversion rate optimization company.

Over the past year, Dara transitioned from agency work to consulting and launched her very first course. That initial launch earned over 50,000 dollars! Her journey is remarkable and inspiring, but that doesn’t mean she didn’t make her fair share of mistakes. Dara tells us about the many instances where she made the process more complicated than it needed to be, and what she would do differently the next time round. Tune in to learn how Dara created a business built on sharing her expertise and why she wishes she had started sooner!

To support your journey, I’ve built a one-day challenge to take you from idea concept to launch in just one day, so that you can confidently create your next (or first!) digital product. You can learn more and sign up for free at boss bossproject.com/launch to grab that spot!

Episode Highlights

Why You Should Diversify Your Income [0:01:49]
Why Dara Started Her Business [0:22:53]
How Dara Overcame Her Reservations About Selling Courses [0:30:31]
Dara’s First Launch [0:36:41]
You Don’t Need to Create Your Course on Hard Mode [0:46:29]
How Teachable Can Support You [0:53:39]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

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