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E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon

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CHAPTER

Creating a Compelling Offer in Q4 eCommerce

This chapter introduces the importance of creating a compelling offer in Q4 eCommerce. It discusses the enduring appetite for sales and offers among Americans and how it shapes the current state of the economy. The chapter concludes with a question about how to structure the offer during BFCM and ensure profitability.

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