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E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon
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Pushing Communication Towards SMS
They discuss the strategy of pushing communication towards SMS instead of social media or email during the busy shopping season. They explain that people's inboxes are flooded during this time, so SMS is a less crowded channel. They also suggest collaborating with other brands to create co-branded giveaways or bundles to grow their audiences.
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