Search with Candour - SEO podcast
Why SEO & PPC Teams Must Work Together | Anu Adegbola
Jan 20, 2025
Anu Adegbola, an international PPC consultant and editor at Search Engine Land, emphasizes the critical collaboration between SEO and PPC teams. They discuss strategies for sharing insights and aligning goals to navigate Google updates effectively. Anu highlights the role of data-driven testing and the need for fresh perspectives in campaigns. The conversation also covers the importance of brand consistency and bridging traditional with digital marketing. They advocate for open communication to optimize results and build trust among teams.
01:06:22
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Quick takeaways
- Effective communication and regular check-ins between SEO and PPC teams bolster collaboration, drive insights, and align marketing goals.
- Incorporating fresh perspectives from diverse backgrounds into marketing strategies can catalyze innovation and improve overall results.
Deep dives
The Importance of Communication
Effective communication is essential for collaboration between SEO and PPC teams. Establishing regular check-ins, rather than sporadic conversations, fosters better understanding and cooperation. By sharing data and discussing common trends, teams can identify issues not only within their specific areas but also across the broader marketing strategy. This proactive approach to communication breaks down silos, ensuring that teams work collaboratively towards shared goals.
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