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19min chapter
Why SEO & PPC Teams Must Work Together | Anu Adegbola
Search with Candour - SEO podcast
Aligning Data-Driven Insights with Team Objectives
This chapter examines the essential collaboration needed between sales, marketing, SEO, and PPC teams to align their goals and strategies. It emphasizes the importance of communication and trust-building to ensure all stakeholders are focused on revenue generation and client success. The discussion also highlights the lessons SEO can draw from PPC, particularly in navigating Google's complexities and optimizing the marketing funnel.
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Discover
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