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Why SEO & PPC Teams Must Work Together | Anu Adegbola

Search with Candour - SEO podcast

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Synergy in Digital Marketing: SEO and PPC Collaboration

This chapter explores the critical collaboration between SEO and PPC teams, highlighting the benefits of open communication and shared insights. It addresses the need for innovative strategies and the integration of customer interactions to enhance marketing effectiveness. The discussion emphasizes the importance of aligning efforts across channels to maximize results and adapt to evolving industry trends.

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