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2min chapter
Why SEO & PPC Teams Must Work Together | Anu Adegbola
Search with Candour - SEO podcast
Harnessing Data for Effective SEO and PPC Testing
This chapter explores the crucial role of testing in SEO and PPC, particularly focusing on the benefits of A/B testing. It highlights the contrasting speeds of feedback between PPC and organic changes, advocating for a data-driven marketing approach that embraces adaptability based on performance insights.
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Discover
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