Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration.
They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing results.
Chapters
00:00 Introduction
02:37 Sponsored by AlsoAsked
04:02 Anu Adegbola's Background
04:41 SEO and PPC Collaboration
07:17 The Importance of Fresh Perspectives
16:50 Leveraging Customer Insights
20:23 SEO and PPC Best Practices
31:12 Testing and Adapting Strategies
35:08 The Importance of Flexibility in PPC
35:48 The Power of Brand Consistency
37:19 Navigating Attribution Challenges
38:43 Aligning Marketing Channels
41:28 Building Trust and Communication
43:38 Understanding Marketing Goals
51:41 The Role of PPC in SEO
54:09 The Future of PPC and SEO Collaboration
59:18 Where to Follow Anu
01:04:39 Upcoming Guests and Future Topics
Links to follow Anu:
Website: https://www.themarketinganu.com/
PPC Live: https://ppc.live/ / https://www.youtube.com/@ppclive
LinkedIn: https://www.linkedin.com/in/themarketinganu/
Bluesky: themarketinganu.bsky.social
Twitter: https://www.twitter.com/themarketinganu
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