Content, Briefly Dovetail: Caitlin Burns on the "how and why" of content at scale
Dec 18, 2023
Caitlin Burns, the Content and SEO lead at Dovetail, reveals how she scaled content production to an impressive 50 articles per month. She shares her strategic approach of collaborating with subject matter experts to ensure quality. Caitlin also discusses the phased rollout of her content strategy, highlights the importance of data-driven insights for customer engagement, and explains best practices for creating authentic content, especially in sensitive areas like finance and health, ensuring compliance and reliability.
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50 Articles/Month
- Caitlin Burns scaled content production at Dovetail to 50 articles/month in the first year.
- This aggressive approach allowed them to quickly gain topical authority and gather conversion data.
Scaling Content Production
- Outsource parts of your content process to specialized teams of freelancers.
- Create swim lanes for brief creation, expert reviews, editing, uploading, and internal linking.
Content Management Tools
- Use Airtable to manage your content process and automate workflows.
- Integrate with other tools like Ahrefs, Google Sheets, and Slack to streamline tasks and communication.