Rapid Content Creation Strategy

The initial phase of Caitlin Burns’s content strategy involved an aggressive approach to content production, resulting in about 50 articles being published each month. This high output allowed Dovetail to quickly establish topical authority and gain insights into keywords that not only ranked well but also converted effectively. By generating a large volume of content, the team was able to learn rapidly what topics resonated with their audience, ultimately creating a foundation for future content efforts. This strategy focused on leveraging data to determine which keywords to prioritize, enhancing the overall effectiveness of their SEO efforts.