Caitlin Burns, the Content and SEO lead at Dovetail, reveals how she scaled content production to an impressive 50 articles per month. She shares her strategic approach of collaborating with subject matter experts to ensure quality. Caitlin also discusses the phased rollout of her content strategy, highlights the importance of data-driven insights for customer engagement, and explains best practices for creating authentic content, especially in sensitive areas like finance and health, ensuring compliance and reliability.