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3min chapter
Dovetail: Caitlin Burns on the "how and why" of content at scale
Content, Briefly
Streamlining Content Management and Understanding Customer Insights
This chapter explores the essential tools and processes used for efficient content management, highlighting Airtable, Ahrefs, and Google Sheets. The speakers discuss the significance of a customer insights hub and category creation in aligning product development with customer needs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode