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3min chapter
Dovetail: Caitlin Burns on the "how and why" of content at scale
Content, Briefly
Intro
This chapter explores a comprehensive content strategy implemented by a content and SEO leader, emphasizing the publication of 50 articles each month. It discusses how achieving topical authority and analyzing keyword performance can shift a focus from traffic generation to data-driven conversion strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode