Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph, Head of Marketing at Clozd to breakdown how to do win/loss analysis at your company, and this session is a great premer for anyone not familiar with this topic. One of the keys to getting ahead in B2B marketing is to be always be listening / learning for new ideas you can bring into your company to help improve the business, and this is a perfect session for marketers who want to keep a seat at the leadership table. Beyond marketing, win/loss analysis is an incredible tool to help get the whole company rallied around why people buy, why they leave, and what you can do to fix leaks in your funnel.
Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.
https://www.demandwell.com/
Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos
Here’s how it works:
- Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
- Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
- Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.
SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors
Go to demandwell.com/fomo to get your free SEO consultation today.
Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode is brought to you by Webflow.
If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.
That’s why more teams are switching to Webflow.
Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.
No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.
It’s everything you need to turn your website into your most efficient, highest-performing channel.
Check it out at webflow.com/exitfive.
B2B Marketing with Dave Gerhardt