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#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel

B2B Marketing with Dave Gerhardt

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Is 20% on Buyer Interviews on Closed Opportunities?

A win loss analysis is a comprehensive, always on systematic approach to getting buyer feedback. It can also include sales rep feedback internal feedback and truly trying to understand why you win and lose sales deals. We believe it should be based in buyer feedback and even further than that,. Like actually talking to them with the specific purpose of figuring out why did you buy our product or not buy it, right?

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