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Quick takeaways
- The McDonald's 'I'm Lovin' It' jingle was created as a catchy five-note melody combined with the slogan to revitalize the brand and became one of the most successful marketing campaigns of all time.
- The 'I'm Lovin' It' jingle was a collaborative effort involving music producers, ad agencies, and artists like Justin Timberlake, resulting in a four-minute pop song that gained popularity even before the ad campaign launched.
Deep dives
The Power of Catchy Jingles for McDonald's
Over the years, McDonald's has understood the importance of catchy jingles in their commercials. From their early commercials featuring Ronald McDonald to unique jingles created for different countries, catchy music has been a key marketing tool for McDonald's. They even had promotions where people had to recite jingles to win free food. However, by the early 2000s, McDonald's was facing financial troubles and needed a game-changing idea. They launched an idea competition and the winning idea was to combine the phrase 'I'm loving it' with a catchy five-note melody. This new jingle was intended to be a standalone hip hop single performed by Justin Timberlake to create positive associations before being used in commercials.
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