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Universal Melody Adaptability
- The jingle's melody is versatile enough to be adapted into every musical style worldwide.
- This adaptability convinced McDonald's teams across cultures and languages to embrace the campaign globally.
Late Night Jingle Inspiration
- Inspiration for the "ba da ba ba ba" melody struck late at night when Tom and Franco were tired and playful.
- A creative director suggested a hum that led to the catchy five-note jingle they recognized as perfect the next day.
Choosing Justin Timberlake
- McDonald's initially considered a famous rap star with a rebellious reputation to perform the campaign song.
- They ultimately chose Justin Timberlake, whose star power helped the song gain widespread acceptance.