I'm Lovin’ It: How “Ba da ba ba ba” took over the world
Twenty Thousand Hertz
Introduction
The macdonald's im loven it jingle has to be one of the most recognizable melodies in the world. For nearly 20 years, the im levenent melody has been used in almost every macdonalds commercial. At one point, they awarded free food to anyone who could recite their big max slogan in under four seconds. In an epic promotion along the lines of charley in the chocolate factory, mac donald printed over 80 million copies of this song on lightweight vinal records and attach them to newspapers and magazinescan makeesao.
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